A mutual theme of fireworks stores all over Wisconsin is pricing. A lot of stores will offer a "Buy One Get One" pricing structure, where the base prices are held at retail value, but throw in a free item when you check out. Reason being that so many retailers have jumped on the BOGO bandwagon recently is basic economics 101. Many stores are fighting with the economy. shoppers like you and I have receeded back on everything from how often we buy fireworks, to the quality of firework items we buy and where we buy them from. If a retail fireworks store doesn't offer a BOGO offer, they usually will have the products priced at half of what these stores do. BOGO is not a scam, it is just another method to offer a fun experience with the idea that "we are getting something for free?
Numerous national stores, like Sheltons, only stock off-brands, or even their own brands to make more profit on the bottom line. They have their own resources in China and often re-label fireworks using their own branding. This can make shooping for fireworks even more difficult for true firework enthusiasts because you cannot go to any fireworks store to purchase a particular item or brand, and remembering a firework by its performance may be difficult. The performance of these brands can also be inconsistent. Quality control by major brands like World Class and Brothers is very high and buying generics, or repackaged products can not assure an annual fireworks enthusiast the assurance in the product they are purchasing unless they frequent to the same fireworks shop every holiday.
Additional fireworks info in WI: Wisconsin fireworks stores
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